//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate reputation"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Einzelhandel
Brand management
102
Markenführung
102
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
53
Markenimage
53
Brand
37
Markenartikel
36
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
11
Marketingmanagement
11
Social Web
11
Social web
11
Advertising effects
10
Innovation
10
Werbewirkung
10
Internet marketing
8
Online-Marketing
8
Handelsmarke
7
New product development
7
Retail trade
7
Store brand
7
Brand extension
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markentransfer
6
Produktentwicklung
6
Firmenimage
5
Brand equity
4
Designation of origin
4
Emerging economies
4
Erfolgsfaktor
4
Ernährungsindustrie
4
Food
4
Food industry
4
Herkunftsbezeichnung
4
Innovation management
4
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bahadir, S. Cem
1
Bailey, DeeVon
1
Beneke, Justin
1
Bosworth, Ryan C.
1
Calvo Porral, Cristina
1
Curtis, Kynda R.
1
Dahl, Darren W.
1
Hanson, Sara
1
Henkel, Laura
1
Ho, Ching-wei
1
Hunt, James M.
1
Jiang, Lan
1
Kalaignanam, Kartik
1
Kirca, Ahmet H.
1
Komor, Marcin
1
Lang, Mark
1
Lévy Mangin, Jean-Pierre
1
Rubera, Gaia
1
Toporowski, Waldemar
1
Zielke, Stephan
1
more ...
less ...
Published in...
All
Journal of food products marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
74
The journal of brand management : an international journal
51
Journal of business research : JBR
46
Journal of retailing
27
The journal of product & brand management
24
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
21
SpringerLink / Bücher
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
Corporate reputation review : an international journal
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
International journal of retail and distribution management
8
International studies of management and organization
8
Journal of marketing management : MM
8
Transportation research / E : an international journal
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
7
Journal of strategic marketing
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
Qualitative market research : an international journal
6
Gabler Edition Wissenschaft
5
Handel und Internationales Marketing / Retailing and International Marketing
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection / Business and Economics
5
The IUP journal of brand management : IJBRM
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Saved in:
4
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
5
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
6
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
7
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
8
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
9
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
10
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->