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subject:"Corporate reputation"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Einzelhandel"
~subject:"Werbewirkung"
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Corporate reputation
Einzelhandel
Werbewirkung
Brand management
44
Markenführung
44
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
30
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Personality psychology
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social media
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Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Buchner, Axel
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Choi, Dongwon
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Cruz, Ryan E.
1
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Hofacker, Charles F.
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Keib, Kate M.
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Kerkhof, Peter
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Lee, Yen-I
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Leonhardt, James M.
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Lu, Qiang
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Martí-Parreño, José
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Miller, Rohan
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Pagani, Margherita
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Pezzuti, Todd
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Pichierri, Marco
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Pizzi, Gabriele
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Potter, Robert F.
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Racat, Margot
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Ramirez, Artemio
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Robinson, Jennifer A.
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Treleaven-Hassard, Shiree
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Varan, Duane
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Visentin, Marco
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Vries, Metten de
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
92
Journal of retailing and consumer services
88
The journal of brand management : an international journal
76
The journal of product & brand management
56
Journal of marketing communications
41
International journal of advertising : the review of marketing communications
40
SpringerLink / Bücher
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of retailing
27
Journal of promotion management : JPM
26
Psychology & marketing
25
European journal of marketing : EJM
23
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
22
International journal of internet marketing and advertising : IJIMA
20
Journal of promotion management : innovations in planning and applied research
20
Journal of advertising research
19
Marketing : ZFP ; journal of research and management
19
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Asia Pacific journal of marketing and logistics
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
14
Marketing letters : a journal of research in marketing
14
Journal of the Academy of Marketing Science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Corporate reputation review : an international journal
11
European journal of operational research : EJOR
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
Springer eBook Collection / Business and Economics
11
Journal of global marketing
10
Journal of marketing
10
The IUP journal of brand management : IJBRM
10
The journal of consumer marketing
10
Corporate communications : an international journal
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ECONIS (ZBW)
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1
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
2
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
3
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
4
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
5
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
6
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
7
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
8
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
9
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
10
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
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