//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate reputation"
~isPartOf:"Journal of marketing"
~subject:"Handelsmarke"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Handelsmarke
Brand management
77
Markenführung
77
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
brand equity
8
Viral marketing
7
Virales Marketing
7
branding
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Firmenimage
4
Marketing
4
New product development
4
Produktentwicklung
4
word of mouth
4
Advertising
3
Innovation
3
Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
5
Author
All
Brooks, Gillian
1
Chabuk, Timur
1
Eisenbeiß, Maik
1
Fischer, Marc
1
Herzog, Walter
1
Huang, Ming-Hui
1
Lowe, Michael
1
Morhart, Felicitas M.
1
Nickerson, Dionne
1
Pattabhiramaiah, Adithya
1
Rand, William
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Scholdra, Thomas P.
1
Sorescu, Alina
1
Stephen, Andrew T.
1
Stäbler, Samuel
1
Tomczak, Torsten
1
Wichmann, Julian R. K.
1
more ...
less ...
Published in...
All
Journal of marketing
The journal of brand management : an international journal
44
Journal of retailing and consumer services
38
Journal of business research : JBR
35
The journal of product & brand management
27
International journal of retail & distribution management
19
European journal of marketing : EJM
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of retailing
11
The international review of retail, distribution and consumer research
11
Corporate reputation review : an international journal
10
European journal of operational research : EJOR
10
International journal of production economics
8
International studies of management and organization
8
Marketing intelligence & planning
8
Transportation research / E : an international journal
8
Corporate communications : an international journal
7
Journal of marketing management : MM
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of food products marketing
5
Journal of the Academy of Marketing Science
5
The IUP journal of brand management : IJBRM
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
European management journal
4
International journal of economic research
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Qualitative market research : an international journal
4
Business horizons
3
Cogent business & management
3
Corporate reputation review
3
European retail research
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
2
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
5
Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->