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subject:"Corporate reputation"
~person:"Greyser, Stephen A."
~subject:"Einzelhandel"
~subject:"Retail trade"
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Corporate reputation
Einzelhandel
Retail trade
Brand management
10
Markenführung
10
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6
Brand architecture
5
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5
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3
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Greyser, Stephen A.
Balmer, John M. T.
22
Melewar, T. C.
22
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Bang, Nguyen
8
Dennis, Charles
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Esch, Franz-Rudolf
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Burt, Steven
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Diallo, Mbaye Fall
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Tomczak, Torsten
6
Urde, Mats
6
Abratt, Russell
5
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
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Ind, Nicholas
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Miller, Dale
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Morschett, Dirk
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Otubanjo, Olutayo
5
Pennemann, Karin
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Perrey, Jesko
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Rindell, Anne
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Abimbola, Temi
4
Anselmsson, Johan
4
Chen, Weifeng
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Cliquet, Gérard
4
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The journal of brand management : an international journal
2
Management decision : MD
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
6
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
4
Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
5
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
6
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
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