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subject:"Corporate reputation"
~person:"Gupta, Suraksha"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Corporate reputation
Einzelhandel
Retail trade
Brand management
27
Markenführung
27
Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Firmenimage
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Brand architecture
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Corporate Social Responsibility
3
Corporate social responsibility
3
Markenarchitektur
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Brand value
2
Branding
2
Competition
2
Complexity theory
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Corporate culture
2
Customer integration
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Innovationsmanagement
2
Kundenintegration
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Product design
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Schwellenländer
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Gupta, Suraksha
Balmer, John M. T.
22
Melewar, T. C.
22
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Bang, Nguyen
8
Dennis, Charles
8
Esch, Franz-Rudolf
8
Burt, Steven
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Diallo, Mbaye Fall
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Tomczak, Torsten
6
Urde, Mats
6
Abratt, Russell
5
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Ind, Nicholas
5
Miller, Dale
5
Morschett, Dirk
5
Otubanjo, Olutayo
5
Pennemann, Karin
5
Perrey, Jesko
5
Rindell, Anne
5
Abimbola, Temi
4
Anselmsson, Johan
4
Chen, Weifeng
4
Cliquet, Gérard
4
Das, Gopal
4
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International studies of management and organization
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
6
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1
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
2
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
6
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
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