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subject:"Corporate reputation"
~subject:"Altruismus"
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Search: subject_exact:"Cause-Related Marketing"
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Corporate reputation
Altruismus
Cause-related marketing
406
Cause-Related Marketing
387
Consumer behaviour
241
Konsumentenverhalten
240
Marketing management
152
Marketingmanagement
152
Corporate social responsibility
126
Corporate Social Responsibility
121
cause-related marketing
87
Relationship marketing
81
Beziehungsmarketing
80
Fundraising
61
Brand management
51
Markenführung
51
Werbewirkung
44
Advertising effects
42
Brand image
37
Markenimage
37
USA
31
United States
31
Advertising
29
Werbung
29
Nonprofit marketing
26
Nonprofit-Marketing
26
corporate social responsibility
25
Charity
23
Deutschland
23
Wohltätigkeit
21
Firmenimage
20
Germany
20
Altruism
19
Cause Related Marketing
19
Emotion
19
Nonprofit-Organisation
19
Sponsoring
19
Sponsorship
19
India
17
Indien
17
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35
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Krishna, Aradhna
2
Papasolomou, Ioanna
2
Adomaviciute, Karina
1
Alfayad, Fadye Saud
1
Amawate, Vibhas
1
Bakini, Fatma
1
Bartkus, Barbara R.
1
Behl, Abhishek
1
Bianchi, Enrique Carlos
1
Bigné Alcañiz, J. Enrique
1
Castellano, Sylvaine
1
Chaabouni, Amel
1
Chattananon, Apisit
1
Choi, Sungwoo
1
Christofi, Michael
1
Chumpitaz Caceres, Rubén
1
Chéron, Emmanuel
1
Currás Pérez, Rafael
1
Daponte, Gaspar Gracia
1
Deb, Madhurima
1
Demetriou, Marlen
1
Fink, Janet S.
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Gadhavi, Dharmesh D.
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Ghosh, Suman
1
Glassman, Myron
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1
He, Hongwei
1
Hoyer, Wayne D.
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Hwang, Yoo Hee
1
John, Leslie K.
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Joo, Soyoung
1
Jridi, Kaouther
1
Kaufmann, Hans Rüdiger
1
Keenan, Elizabeth A.
1
Khelladi, Insaf
1
Kim, Dae Young
1
Kim, Hyuksoo
1
Kim, Jihye
1
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Journal of business ethics : JOBE
3
International review on public and non-profit marketing
2
Journal of business research : JBR
2
World review of entrepreneurship, management and sustainable development
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Global business and finance review
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of Islamic accounting and business research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economics & management strategy : JEMS
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriftenreihe Marketing, Management
1
Service business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Ashgate research companion to corporate social responsibility
1
The journal of consumer marketing
1
Total quality management & business excellence
1
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ECONIS (ZBW)
38
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1
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
3
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
4
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
5
Price discrimination through cause-related marketing
Shankar, Kameshwari
;
Ghosh, Suman
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 787-817
Persistent link: https://www.econbiz.de/10013463316
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep
;
Tiwari, Aviral Kumar
;
Behl, Abhishek
; …
- In:
Management decision
60
(
2022
)
10
,
pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Saved in:
8
How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud
- In:
Journal of Islamic accounting and business research
13
(
2022
)
7
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383
Saved in:
9
The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe
;
Thyroff, Anastasia E.
;
Grace, Sarah C.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
Saved in:
10
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
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