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subject:"Corporate reputation"
~subject:"Corporate social responsibility"
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Search: subject_exact:"Cause-Related Marketing"
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Corporate reputation
Corporate social responsibility
Cause-related marketing
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Cause-Related Marketing
387
Consumer behaviour
241
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240
Marketing management
152
Marketingmanagement
152
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cause-related marketing
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Vlachos, Pavlos A.
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Jeong, Hyun Ju
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Liu, Gordon
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Schyvinck, Cleo
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Willem, Annick
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International review on public and non-profit marketing
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Key debates and contemporary issues in nonprofit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
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The journal of consumer marketing
2
World review of entrepreneurship, management and sustainable development
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Classroom Companion: Business
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Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
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Corporate responsibility and stakeholding
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Corporate social responsibility in the global business world
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Cultural marketing and metaverse for consumer engagements
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Ethics, social responsibility and sustainability in marketing
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Exploring public relations
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Food policy : economics planning and politics of food and agriculture
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Gadjah Mada international journal of business
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ECONIS (ZBW)
129
RePEc
6
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
4
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
5
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
6
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
7
Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
Journal of business
12
(
2020
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012488396
Saved in:
8
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
9
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
10
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
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