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subject:"Corporate reputation"
~subject:"Deutschland"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Markenführung"
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Corporate reputation
Deutschland
Markenführung
129
Brand management
127
Consumer behaviour
64
Konsumentenverhalten
64
Brand
51
Brand image
51
Markenimage
51
Markenartikel
48
Beziehungsmarketing
18
Einzelhandel
18
Handelsmarke
18
Relationship marketing
18
Retail trade
18
Store brand
18
Internet marketing
15
Online-Marketing
15
Marketingmanagement
13
Marketing management
12
Social Web
11
Social web
11
Advertising effects
10
Werbewirkung
10
Brand equity
7
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Vertrauen
7
Advertising
6
City marketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
Tourism
6
Tourism marketing
6
Tourismus
6
Tourismusmarketing
6
Werbung
6
Brand attitude
5
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Undetermined
2
Free
1
Type of publication
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Article
2
Book / Working Paper
2
Type of publication (narrower categories)
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Collection of articles written by one author
Konferenzbeitrag
Article in journal
512
Aufsatz in Zeitschrift
512
Aufsatz im Buch
388
Book section
388
Hochschulschrift
277
Thesis
213
Case study
144
Fallstudie
144
Graue Literatur
123
Non-commercial literature
123
Collection of articles of several authors
122
Sammelwerk
122
Aufsatzsammlung
87
Working Paper
56
Arbeitspapier
55
Konferenzschrift
45
Conference proceedings
34
Bibliografie enthalten
31
Bibliography included
31
Lehrbuch
22
Handbook
19
Handbuch
19
Textbook
19
Ratgeber
16
Guidebook
15
Reprint
10
Fallstudiensammlung
9
Interview
9
Dissertation u.a. Prüfungsschriften
8
Company information
4
Festschrift
4
Firmeninformation
4
Bibliografie
2
Bildband
2
Conference paper
2
Glossar enthalten
2
Glossary included
2
Market information
2
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Language
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English
4
Author
All
Balmer, John M. T.
1
Gürce, Merve Yanar
1
Kick, Markus
1
Kırcova, İbrahim
1
Pfrang, Dominique C.
1
Wang, Wei-Yue
1
Published in...
All
Ethics, social responsibility and sustainability in marketing
1
International studies of management and organization
1
Springer-Gabler Research
1
Source
All
ECONIS (ZBW)
4
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1
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
2
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
4
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
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