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subject:"Corporate social responsibility"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"New perspectives on critical marketing and consumer society"
~subject:"Brand architecture"
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Corporate social responsibility
Brand architecture
Markenarchitektur
6
Marketing
5
Digitalisierung
3
Digitization
3
Brand
1
Brand image
1
Brand management
1
Brand purpose
1
Business ethics
1
Consumer behaviour
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Corporate Social Responsibility
1
Gesellschaft
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Multichannel strategy
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Society
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Unternehmensethik
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brand activism
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consumer ethics
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corporate branding
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corporate social responsibihty
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woke branding
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Melewar, T. C.
2
Achi, Awele
1
Achi, Francis Chukwuedo
1
Adeola, Ogechi
1
Bargenda, Angela
1
Beccanulli, Angela
1
Biraghi, Silvia
1
Cuomo, Maria Teresa
1
Dennis, Charles
1
Foroudi, Pantea
1
Gambetti, Rossella
1
Genovino, Cinzia
1
Giordano, Alex
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Hamilton, Jennifer
1
McColl, Julie
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Building corporate identity, image and reputation in the digital era
New perspectives on critical marketing and consumer society
The journal of brand management : an international journal
61
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
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1
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
2
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
5
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
6
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
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