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subject:"Corporate social responsibility"
~isPartOf:"Corporate communications : an international journal"
~person:"Perks, Keith J."
~subject:"Consumer behaviour"
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Corporate social responsibility
Consumer behaviour
Brand architecture
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Brand image
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CSR communication
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Consumer interactivity
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Corporate Social Responsibility
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Corporate brand image and reputation
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Corporate reputation
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Firmenimage
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Food retailing
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Großbritannien
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Jugendliche
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Konsumentenverhalten
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Lebensmitteleinzelhandel
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Markenarchitektur
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Supermarket CSR consumer interactivity
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Perks, Keith J.
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Corporate communications : an international journal
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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