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subject:"Corporate social responsibility"
~language:"eng"
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Search: subject_exact:"Cause marketing"
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Corporate social responsibility
Cause-Related Marketing
369
Cause-related marketing
369
Consumer behaviour
238
Konsumentenverhalten
238
Marketing management
153
Marketingmanagement
153
Corporate Social Responsibility
117
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
63
cause-related marketing
57
Brand management
48
Markenführung
48
Advertising effects
41
Werbewirkung
41
Brand image
34
Markenimage
34
USA
31
United States
31
Advertising
29
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Altruism
22
Altruismus
22
Nonprofit-Organisation
21
Nonprofit organization
19
Corporate reputation
18
Emotion
18
Firmenimage
18
Sponsoring
18
Cause marketing
17
India
17
Indien
17
Sponsorship
17
corporate social responsibility
16
CRM
15
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Vlachos, Pavlos A.
4
Beise-Zee, Rian
3
Galan-Ladero, M. Mercedes
3
Hanks, Lydia
3
Schyvinck, Cleo
3
Willem, Annick
3
Alves, Helena
2
Bianchi, Enrique Carlos
2
Daponte, Gaspar Gracia
2
Fries, Anne
2
Galera Casquet, Clementina
2
He, Feng
2
He, Hongwei
2
Heitmann, Mark
2
Hessekiel, David
2
Howie, Katharine M.
2
Jeong, Hyun Ju
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
Kim, Sung-Bum
2
Koritos, Christos D.
2
Kotler, Philip
2
Krepapa, Areti
2
Kull, Alexander J.
2
Line, Nathaniel D.
2
Liu, Gordon
2
Mattila, Anna S.
2
Panagopoulos, Nikolaos G.
2
Rong, Chen
2
Schamp, Christina
2
Sheikh, Sana-ur-Rehman
2
Su, Song
2
Tasoulis, Konstantinos
2
Theotokis, Aristeidis
2
Youn, Seounmi
2
Zhu, Weichun
2
AbouAish, Ehab Mohamed
1
Adkins, Sue
1
Ali, Muhammad
1
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International review on public and non-profit marketing
7
Journal of business ethics : JOBE
7
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Key debates and contemporary issues in nonprofit marketing
3
Australian journal of management
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate responsibility and stakeholding
1
Corporate social responsibility in the global business world
1
Cultural marketing and metaverse for consumer engagements
1
Ethics, social responsibility and sustainability in marketing
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Exploring public relations
1
Food policy : economics planning and politics of food and agriculture
1
Gadjah Mada international journal of business
1
Global business & economics review
1
Global business and organizational excellence : a review of research & best practices
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
4
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
5
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
6
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
7
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
8
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
9
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
10
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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