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subject:"Corporate social responsibility"
~person:"Hayran, Ceren"
~subject:"Brand extension"
~type_genre:"Book section"
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The Routledge companion to contemporary brand management
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Brand extensions
Hayran, Ceren
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Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
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