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subject:"Corporate social responsibility"
~person:"Ind, Nicholas"
~person:"Stuart, Helen Joyce"
~subject:"Markenimage"
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Corporate social responsibility
Markenimage
Brand architecture
9
Markenarchitektur
9
Brand management
8
Markenführung
8
Corporate Social Responsibility
4
Corporate reputation
4
Firmenimage
4
Co-creation
3
Corporate culture
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Lieferantenmanagement
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Stakeholder
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Supplier relationship management
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Unternehmenskultur
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Brand
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Business ethics
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Corporate brands
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Customer integration
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Kundenintegration
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Markenartikel
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Nachhaltigkeit
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Strategic management
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Strategisches Management
2
Sustainability
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Unternehmensethik
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Adidas
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B-to-B-Marketing
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B2B relationships
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Beziehungsmarketing
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Brand equity
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Brand identity
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Brand purpose
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Business-to-business marketing
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Conscientious brands
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Conscientious corporate brands
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Corporate Identity
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Corporate brand identity
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Ind, Nicholas
Stuart, Helen Joyce
Balmer, John M. T.
6
Powell, Shaun M.
5
Burghausen, Mario
4
Hakenes, Hendrik
4
Melewar, T. C.
4
Peitz, Martin
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Brunninge, Olof
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Iglesias, Oriol
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Sharifah Faridah Syed Alwi
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Abratt, Russell
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Balmer, John M.T.
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Bang, Nguyen
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Barnier, Virginie de
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Gutjahr, Gert
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He, Xinming
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Hur, Won-Moo
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Kim, Hanna
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Lin, Zhibin
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Mann, Bikram Jit Singh
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
4
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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