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subject:"Corporate social responsibility"
~subject:"Cause marketing"
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Corporate social responsibility
Cause marketing
Cause-Related Marketing
387
Cause-related marketing
387
Consumer behaviour
242
Konsumentenverhalten
242
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
121
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
64
cause-related marketing
58
Brand management
50
Markenführung
50
Werbewirkung
44
Advertising effects
42
Brand image
35
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35
USA
32
United States
32
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29
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29
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Vlachos, Pavlos A.
4
Beise-Zee, Rian
3
Galan-Ladero, M. Mercedes
3
Hanks, Lydia
3
Liu, Gordon
3
Schyvinck, Cleo
3
Willem, Annick
3
Alves, Helena
2
Bianchi, Enrique Carlos
2
Christofi, Michael
2
Daponte, Gaspar Gracia
2
Fries, Anne
2
Galera Casquet, Clementina
2
Grolleau, Gilles
2
He, Feng
2
He, Hongwei
2
Heitmann, Mark
2
Hessekiel, David
2
Howie, Katharine M.
2
Ibanez-Hafkamp, Lisette
2
Jeong, Hyun Ju
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
Kim, Sung-Bum
2
Koritos, Christos D.
2
Kotler, Philip
2
Krepapa, Areti
2
Kull, Alexander J.
2
Lavoie, Nathalie
2
Leonidou, Erasmia
2
Line, Nathaniel D.
2
Mattila, Anna S.
2
Panagopoulos, Nikolaos G.
2
Rong, Chen
2
Schamp, Christina
2
Sheikh, Sana-ur-Rehman
2
Su, Song
2
Tasoulis, Konstantinos
2
Theotokis, Aristeidis
2
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Fachhochschule Reutlingen / European School of Business
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International review on public and non-profit marketing
8
Journal of business ethics : JOBE
7
Journal of business research : JBR
7
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Key debates and contemporary issues in nonprofit marketing
3
Australian journal of management
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate responsibility and stakeholding
1
Corporate social responsibility in the global business world
1
Cultural marketing and metaverse for consumer engagements
1
Document de recherche / Laboratoire Montpelliérain d'Économie Théorique et Appliquée
1
Ethics, social responsibility and sustainability in marketing
1
European Sport management quarterly : ESMQ
1
Exploring public relations
1
Food policy : economics planning and politics of food and agriculture
1
Gadjah Mada international journal of business
1
Global business & economics review
1
Global business and organizational excellence : a review of research & best practices
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ECONIS (ZBW)
130
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EconStor
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RePEc
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
4
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
5
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
6
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
7
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
8
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
9
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
10
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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