//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate social responsibility"
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Sponsoring
Cause-Related Marketing
387
Cause-related marketing
387
Consumer behaviour
242
Konsumentenverhalten
242
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
121
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
64
cause-related marketing
58
Brand management
50
Markenführung
50
Werbewirkung
44
Advertising effects
42
Brand image
35
Markenimage
35
USA
32
United States
32
Advertising
29
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Deutschland
23
Altruism
22
Altruismus
22
Nonprofit-Organisation
22
Germany
20
Nonprofit organization
20
Corporate reputation
19
Firmenimage
19
Cause marketing
18
Emotion
18
Sponsorship
18
India
17
Indien
17
more ...
less ...
Online availability
All
Undetermined
64
Free
11
Type of publication
All
Article
120
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Aufsatz im Buch
14
Book section
14
Hochschulschrift
4
Reprint
3
Thesis
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Lehrbuch
1
Mikroform
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
129
German
4
Author
All
Vlachos, Pavlos A.
4
Beise-Zee, Rian
3
Galan-Ladero, M. Mercedes
3
Hanks, Lydia
3
Schyvinck, Cleo
3
Willem, Annick
3
Alves, Helena
2
Bianchi, Enrique Carlos
2
Daponte, Gaspar Gracia
2
Fries, Anne
2
Galera Casquet, Clementina
2
He, Feng
2
He, Hongwei
2
Heitmann, Mark
2
Hessekiel, David
2
Howie, Katharine M.
2
Jeong, Hyun Ju
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
Kim, Sung-Bum
2
Koritos, Christos D.
2
Kotler, Philip
2
Krepapa, Areti
2
Kull, Alexander J.
2
Line, Nathaniel D.
2
Liu, Gordon
2
Mattila, Anna S.
2
Panagopoulos, Nikolaos G.
2
Rong, Chen
2
Roy, Donald P.
2
Schamp, Christina
2
Sheikh, Sana-ur-Rehman
2
Su, Song
2
Tasoulis, Konstantinos
2
Theotokis, Aristeidis
2
Youn, Seounmi
2
Zhu, Weichun
2
AbouAish, Ehab Mohamed
1
Adkins, Sue
1
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
1
Published in...
All
International review on public and non-profit marketing
7
Journal of business ethics : JOBE
7
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Key debates and contemporary issues in nonprofit marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Australian journal of management
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate responsibility and stakeholding
1
Corporate social responsibility in the global business world
1
Cultural marketing and metaverse for consumer engagements
1
Ethics, social responsibility and sustainability in marketing
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Exploring public relations
1
Food policy : economics planning and politics of food and agriculture
1
Gadjah Mada international journal of business
1
Global business & economics review
1
Global business and organizational excellence : a review of research & best practices
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
133
Showing
1
-
10
of
133
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
3
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
6
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
7
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
8
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
9
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
10
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->