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subject:"Credibility"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Credibility
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Celebrity endorsement
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Journal of retailing and consumer services
Journal of business research : JBR
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asian African journal of economics and econometrics
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Celebrity, convergence and transformation
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International journal of internet marketing and advertising : IJIMA
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
2
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
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