Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Year of publication: |
July 2018
|
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Authors: | Saldanha, Natalya ; Mulye, Rajendra ; Rahman, Kaleel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 242-250
|
Subject: | Celebrity endorsement | Attachment | Source credibility | Human-brand | Celebrity-Werbung | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility |
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