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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of global marketing"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Environmental management
Werbewirkung
Green marketing
8
Öko-Marketing
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Consumer behaviour
6
Konsumentenverhalten
6
Environmental consciousness
5
Umweltbewusstsein
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Öko-Produkt
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Umweltmanagement
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environmental knowledge
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Altruism
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Altruismus
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Behavioral reasoning theory (BRT)
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Green advertising
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Green purchasing behavior
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Greenhouse gas emissions
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Castro Santa, Juana
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Chatterjee, Swetarupa
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Drews, Stefan
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Gogoi, Bidyut Jyoti
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Kammerer, Daniel
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Khan, Mohammed Naved
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Nagar, Komal
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Sadarangani, Pradip H.
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Cogent business & management
5
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Psychology & marketing
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Global business review
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ECONIS (ZBW)
5
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Chatterjee, Swetarupa
;
Sreen, Naman
;
Sadarangani, Pradip H.
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013361611
Saved in:
3
Young consumer's green purchasing behavior : opportunities for green marketing
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011963137
Saved in:
4
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
5
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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