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subject:"Deutschland"
~isPartOf:"Global business review"
~subject:"Advertising"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Advertising
Environmental management
Werbewirkung
Green marketing
6
Öko-Marketing
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Consumer behaviour
5
Konsumentenverhalten
5
Environmental consciousness
4
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Öko-Produkt
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sustainability
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Green consumerism
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Marketingmanagement
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Perceived eco-literacy
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Nath, Vishnu
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Sharma, Vinay
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Global business review
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Total quality management & business excellence
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Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
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ECONIS (ZBW)
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1
Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti
;
Singhal, Divya
- In:
Global business review
25
(
2024
)
2
,
pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
Saved in:
2
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
3
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
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