Green advertising : examining the role of celebrity's credibility using sem approach
Rakesh Kumar, Vibhuti Tripathi
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumar, Rakesh ; Tripathi, Vibhuti |
| Subject: | Attitudes | brand | celebrity | credibility | environmental advertising | green advertising | purchase intention | structural equation modelling | Werbung | Advertising | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919862660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256847