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subject:"Deutschland"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtual community"
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Deutschland
Markenführung
Relationship marketing
Social Web
165
Social web
165
Internet marketing
88
Online-Marketing
88
Consumer behaviour
68
Konsumentenverhalten
68
social media
52
Advertising
40
Werbung
40
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Social network
24
Soziales Netzwerk
24
Online retailing
22
Online-Handel
22
Beziehungsmarketing
19
Brand management
19
E-commerce
19
Electronic Commerce
19
Brand image
14
Markenimage
14
Confidence
13
Vertrauen
13
Facebook
9
Instagram
9
Knowledge management
8
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8
social networks
8
Bibliometrics
7
Bibliometrie
7
Data protection
7
Datenschutz
7
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English
33
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Hudders, Liselot
2
Veirman, Marijke de
2
Aboalganam, Khalid M.
1
Ahmad, Suhel
1
Al-Dwairi, Radwan Moh'd
1
Al-Shawabkeh, Abdallah
1
Alhijawi, Bushra
1
Alipour, Sima
1
Ang, Lawrence
1
Asgharinajib, Maryam
1
Awad, Hussain A. H.
1
Bhatt, Vivek
1
Budiardjo, Eko K.
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Dashti, Mehdi
1
De Jans, Steffi
1
Dens, Nathalie
1
Dolatabadi, Hossein Rezaei
1
Douglass, Hourya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Gupta, Rashik
1
Han, Jiyoon
1
Handayani, Putu Wuri
1
Harb, Yousra
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Hidayanto, Achmad Nizar
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Ho, Ree
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Javadi, Mohammad Hossein Moshref
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Kim, Hye-yŏng
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Kim, Hyejin
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Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Kiu, Ching-Chieh
1
Ko, Eunju
1
Koronaki, Eirini
1
Kumar, Anil
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International journal of advertising : the review of marketing communications
International journal of business information systems : IJBIS
Journal of business research : JBR
148
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
57
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Technological forecasting & social change : an international journal
29
Journal of internet commerce
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Journal of the Academy of Marketing Science
18
Psychology & marketing
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of hospitality management
15
Social Branding : Strategien - Praxisbeispiele - Perspektiven
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
33
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
7
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
8
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
9
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
10
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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