How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Abbas Ali Rastgar, Maryam Asgharinajib and Sima Alipour
| Year of publication: |
2023
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|---|---|
| Authors: | Rastgar, Abbas Ali ; Asgharinajib, Maryam ; Alipour, Sima |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 42.2023, 3/4, p. 331-348
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| Subject: | customer engagement solutions | digital organisation | IR | Iran | netnography | Snapp | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.129715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287192