Antecedents and consequences of consumer hope for the brand of hydroderm with the moderating role of brand charisma
Rastgar, A. A., Taheri, G., Bagheri Garbollagh, H., Solati Nejad, O.
| Year of publication: |
2022
|
|---|---|
| Authors: | Rastgar, Abbas Ali ; Taheri, Ghazale ; Garbollagh, Hooshmand Bagheri ; Nejad, Omid Solati |
| Subject: | brand charisma | consumer hope for a brand | the perceived ethical value of a brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.293 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455792