Moving toward adoption of social commerce : exploring drivers and barriers using AHP approach
Mona Jami Pour, Ghazale Taheri
| Year of publication: |
2020
|
|---|---|
| Authors: | Jami Pour, Mona ; Taheri, Ghazale |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 23.2020, 4, p. 453-479
|
| Subject: | social commerce | barriers and drivers | analytic hierarchy process | AHP | social media | Social Web | Social web | AHP-Verfahren | AHP approach | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.111794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507088