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subject:"Deutschland"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Handel"
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Search: subject_exact:"Virtual community"
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Deutschland
Online-Handel
Social Web
121
Social web
121
Internet marketing
66
Online-Marketing
66
Consumer behaviour
54
Konsumentenverhalten
54
Viral marketing
42
Virales Marketing
42
Hotel industry
36
Hotellerie
36
Social media
31
Online retailing
27
Beziehungsmarketing
23
Relationship marketing
23
Brand management
17
Gastronomie
17
Markenführung
17
Online reviews
17
Restaurant industry
17
Social network
16
Soziales Netzwerk
16
E-commerce
15
Electronic Commerce
15
Brand image
10
Markenimage
10
Social relations
10
Soziale Beziehungen
10
Customer satisfaction
9
Facebook
9
Kundenzufriedenheit
9
Personalisierung
8
Personalization
8
Dienstleistungsqualität
7
Digital platform
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Digitale Plattform
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Emotion
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Marketingmanagement
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27
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Law, Chun Hung Roberts
5
Liang, Sai
3
Liu, Jianwei
2
Liu, Xianwei
2
Ye, Qiang
2
Adjei, Mavis T.
1
Antipov, Evgeny A.
1
Au, Norman
1
Ayeh, Julian K.
1
Babin, Barry J.
1
Berezina, Katerina
1
Casaló, Luis V.
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Ekinci, Yuksel
1
Etter, Michael
1
Feng, Shunzi
1
Flavián Blanco, Carlos
1
Gong, Caiyan
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Guinalíu, Miguel
1
Guo, Xiaoshu
1
Gursoy, Dogan
1
Hanson, Sara
1
Heo, Cindy Yoonjoung
1
Herter, Márcia Maurer
1
Hu, Xingbao
1
Huang, Guoqiong Ivanka
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Jiang, Lan
1
Kim, Woo Gon
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Kozlenkova, Irina V.
1
Labsomboonsiri, Saranya
1
Ladeira, Wagner Junior
1
Ladhari, Riadh
1
Lambert, Claire
1
Leung, Fine F.
1
Li, Hengyun
1
Liu, Hongbo
1
Lobel Trong Thuy Tran
1
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International journal of hospitality management
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
SpringerLink / Bücher
27
Technological forecasting & social change : an international journal
24
Electronic commerce research
22
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
HMD : Praxis der Wirtschaftsinformatik
14
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Electronic commerce research and applications
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Journal of marketing
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
8
Asia Pacific journal of marketing and logistics
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
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ECONIS (ZBW)
27
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1
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
2
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
3
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
4
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
7
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
8
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
9
Comparative study of deep learning models for analyzing online restaurant reviews in the era of the COVID-19 pandemic
Luo, Yi
;
Xu, Xiaowei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012495041
Saved in:
10
My home on the platform : exploring the physical privacy concerns of home-sharing providers
Ranzini, Giulia
;
Etter, Michael
;
Vermeulen, Ivar
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241487
Saved in:
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