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subject:"Deutschland"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtual community"
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Deutschland
Markenführung
Relationship marketing
Social Web
184
Social web
184
Internet marketing
129
Online-Marketing
129
Consumer behaviour
118
Konsumentenverhalten
118
Brand management
57
social media
53
Viral marketing
51
Virales Marketing
51
Beziehungsmarketing
48
Brand image
33
Markenimage
33
Advertising effects
28
Werbewirkung
28
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Advertising
21
Werbung
21
Facebook
18
Social network
17
Soziales Netzwerk
17
E-commerce
14
Electronic Commerce
14
Brand
12
Markenartikel
12
electronic word-of-mouth
12
Social media
11
Twitter
11
social media marketing
11
Instagram
10
consumer behaviour
10
Internet
9
Media usage
9
Mediennutzung
9
advertising
9
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Article
80
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80
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English
80
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Ha, Louisa
2
Hanson, Sara
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Al-Mamun, Abdullah
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aravindakshan, Ashwin
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Babin, Barry J.
1
Bang, Nguyen
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Beitelspacher, Lauren Skinner
1
Bill, Fabian
1
Brady, Michael K.
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chandrasekaran, Deepa
1
Chay Yau Choon
1
Cheng, Robin
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Dahl, Darren W.
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Dellaert, Benedict G. C.
1
Deshwal, Pankaj
1
Dijl, Patrick van
1
Dimitriadis, Sergios
1
Donkers, Bas
1
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International journal of internet marketing and advertising : IJIMA
Journal of the Academy of Marketing Science
Journal of business research : JBR
148
Journal of retailing and consumer services
89
The journal of product & brand management
57
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Technological forecasting & social change : an international journal
29
Journal of internet commerce
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
Psychology & marketing
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of business information systems : IJBIS
15
International journal of hospitality management
15
Social Branding : Strategien - Praxisbeispiele - Perspektiven
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
80
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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