Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Year of publication: |
2021
|
---|---|
Authors: | Lim, Sesil ; Donkers, Bas ; Dijl, Patrick van ; Dellaert, Benedict G. C. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 723-742
|
Subject: | Customization | Consumer decision making | Risk-return decisions | Digital marketing | Financial services | Online decision tools | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Entscheidung | Decision | Electronic Commerce | E-commerce | Social Web | Social web | Finanzdienstleistung | Beziehungsmarketing | Relationship marketing |
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