Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Sesil Lim, Bas Donkers, Patrick van Dijl, Benedict G. C. Dellaert
| Year of publication: |
2021
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|---|---|
| Authors: | Lim, Sesil ; Donkers, Bas ; Dijl, Patrick van ; Dellaert, Benedict G. C. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 723-742
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| Subject: | Customization | Consumer decision making | Risk-return decisions | Digital marketing | Financial services | Online decision tools | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Finanzdienstleistung | Entscheidung | Decision | Social Web | Social web | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00740-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587398