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subject:"Deutschland"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"The journal of media economics"
~subject:"Computerspiel"
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Search: subject_exact:"Video game"
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Deutschland
Computerspiel
Video game
41
Advertising effects
22
Werbewirkung
22
Advertising
17
Werbung
17
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
7
Markenimage
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Sport
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Dwyer, Brendan
3
Kwak, Dae Hee
3
An, Soontae
2
Cauberghe, Verolien
2
Cianfrone, Beth A.
2
Mahan, Joseph
2
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Achen, Rebecca M.
1
Ashworth, Laurence
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Becker-Olsen, Karen L.
1
Besharat, Ali
1
Biocca, Frank A.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Buijzen, Moniek
1
Byon, Kevin K.
1
Capella, Michael L.
1
Carlson, Les
1
Chen, Huan
1
Choi, Yung Kyun
1
Drayer, Joris
1
Evans, Nathaniel J.
1
Füllbrunn, Sascha
1
Gangadharbatla, Harsha
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Grady, John
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Gross, Michelle
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Hartman, Katherine B.
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Heere, Bob
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Heo, Eunnyeong
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Herrewijn, Laura
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Hogenbirk, Annelies
1
Hoy, Mariea Grubbs
1
Huh, Jisu
1
Hwang, Yongjin
1
Impink, Joost
1
Janssens, Wim
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sport management : the official journal of the North American Society of Sport Management
The journal of media economics
Journal of business research : JBR
28
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
41
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41
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1
The attention economy and esports : an econometric analysis of twitch viewership
Watanabe, Nicholas Masafumi
;
Xue, Hanhan
;
Newman, Joshua I.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10013426052
Saved in:
2
Content-, system-, and hardware-related effects on the experience of flow in VR gaming
Kunz, Reinhard
;
Zabel, Christian
;
Telkmann, Verena
- In:
The journal of media economics
34
(
2022
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10014293258
Saved in:
3
Violent video games and crime
Impink, Joost
;
Kielty, Patrick
;
Stice, Han
;
White, Roger M.
- In:
The journal of media economics
33
(
2020
)
3/4
,
pp. 49-73
Persistent link: https://www.econbiz.de/10012872745
Saved in:
4
To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
3
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
Saved in:
5
Challenge accepted : why women play fantasy football
Dwyer, Brendan
;
Lupinek, Joshua M.
;
Achen, Rebecca M.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 376-388
Persistent link: https://www.econbiz.de/10011920122
Saved in:
6
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
7
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
8
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
9
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
10
Elvis is returning to the building : understanding a decline in unauthorized file sharing
Poort, Joost
;
Weda, Jarst
- In:
The journal of media economics
28
(
2015
)
2
,
pp. 63-83
Persistent link: https://www.econbiz.de/10011350745
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