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subject:"Deutschland"
~isPartOf:"Journal of marketing research"
~subject:"Einzelhandel"
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Deutschland
Einzelhandel
Sales promotion
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comparison tendency
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Ahlbom, Carl-Philip
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Narang, Unnati
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Noble, Stephanie M.
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Journal of marketing research
Journal of retailing and consumer services
28
Journal of business research : JBR
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Journal of retailing
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SpringerLink / Bücher
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European journal of operational research : EJOR
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The international review of retail, distribution and consumer research
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European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Domestic commerce series
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing research : JMR
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Handelsforschung
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Journal of promotion management : JPM
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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ECONIS (ZBW)
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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2
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
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