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subject:"Deutschland"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]"
~subject:"Online-Handel"
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Deutschland
Online-Handel
Social Web
52
Social web
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Consumer behaviour
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Internet marketing
21
Online-Marketing
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Bullinger-Hoffmann, Angelika C.
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Möslein, Kathrin
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Borowiak, Yvonne
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Journal of the Academy of Marketing Science
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
SpringerLink / Bücher
27
Technological forecasting & social change : an international journal
24
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
HMD : Praxis der Wirtschaftsinformatik
14
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Electronic commerce research and applications
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Journal of marketing
8
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
8
Asia Pacific journal of marketing and logistics
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
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ECONIS (ZBW)
15
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1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
7
Wann ist ein Enterprise 2.0 reif? : soziotechnische Erfolgsfaktoren der Wirksamkeit von Web 2.0 am Beispiel von technisch unterstützter Innovationsarbeit
Borowiak, Yvonne
;
Herrmann, Thomas
- In:
Virtual enterprises, communities & social networks : …
,
(pp. 211-218)
.
2011
Persistent link: https://www.econbiz.de/10009519829
Saved in:
8
Geschäftsmodell einer branchenspezifischen Community : das Weiterbildungsnetzwerk Mediencommunity.de
König, Anne
;
Schraps, Ulrike
- In:
Virtual enterprises, communities & social networks : …
,
(pp. 199-209)
.
2011
Persistent link: https://www.econbiz.de/10009519830
Saved in:
9
IT-based interaction platforms to foster virtual patient communities
Kuenne, Christoph W.
;
Adamczyk, Sabrina
;
Rass, Matthias
; …
- In:
Virtual enterprises, communities & social networks : …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10009519835
Saved in:
10
Struktur und Modell medienbezogener Störungen durch Social Media-Partizipation und -Exposition
Lorenz, Anja
;
Schieder, Christian
- In:
Virtual enterprises, communities & social networks : …
,
(pp. 143-151)
.
2011
Persistent link: https://www.econbiz.de/10009519836
Saved in:
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