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subject:"Deutschland"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Einzelhandel"
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Deutschland
Einzelhandel
Sales promotion
20
Verkaufsförderung
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Consumer behaviour
11
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Aspara, Jaakko
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Bijmolt, Tammo H. A.
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Isojärvi, Jyrki
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
28
Journal of business research : JBR
11
Journal of retailing
11
SpringerLink / Bücher
10
Gabler Edition Wissenschaft
8
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Domestic commerce series
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
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Journal of revenue and pricing management
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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CESifo Working Paper
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CESifo Working Paper Series
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CESifo working papers
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Forschungsgruppe Konsum und Verhalten
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Hamburger Schriften zur Marketingforschung
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Handelsforschung
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International journal of production research
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Journal of advertising research
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Journal of marketing analytics : JMA
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research
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Journal of promotion management : JPM
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
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