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subject:"Deutschland"
~person:"Lauper, Patricia"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Advertising effects
1
Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Germany
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Lauper, Patricia
Huber, Frank
6
Brandes, Leif
3
Nüesch, Stephan
3
Franck, Egon
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Henkel, Sven
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Kircher, Heike
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Matthes, Isabel
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Meyer, Frederik
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Bauer, Hans H.
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Behrmann, Malte
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Budzinski, Oliver
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Dreckmann, Claus
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Ehrmann, Thomas
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Eisend, Martin
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Fanderl, Harald Sebastian
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Feddersen, Arne
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Gierl, Heribert
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Grapp, Jörn
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Hennig-Thurau, Thorsten
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Hofmann, Julian
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Hollensen, Svend
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Hubert, Frank
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Hülsmann, Michael
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Jäger, Clemens C.
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Kerner, Johannes B.
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Klimmt, Christoph
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Knieper, Thomas
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Konhäusner, Peter
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Langner, Tobias
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Lis, Bettina
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Mehner, Jaqueline
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Meiseberg, Brinja
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Metzdorf, Henning
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Mäder, Ralf
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ECONIS (ZBW)
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
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2010
Persistent link: https://www.econbiz.de/10008823291
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