Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
von Patricia Lauper
| Year of publication: |
2010
|
|---|---|
| Authors: | Lauper, Patricia |
| Subject: | Cause-Related Marketing | Cause-related marketing | Celebrity-Werbung | Celebrity endorsement | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Nonprofit-Organisation | Nonprofit organization | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 280 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Freiburg, Univ., Wirtschafts- und Sozialwiss. Fak., Diss., 2010 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823291