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subject:"Deutschland"
~subject:"Brand image"
~type_genre:"Article in journal"
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Deutschland
Brand image
Fotoapparat
32
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Wimmer, Harald
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Donzé, Pierre-Yves
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Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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1
Canon catching up with Germany : the mass production of "Japanese Leica" cameras (1933 until 1970)
Donzé, Pierre-Yves
- In:
Zeitschrift für Unternehmensgeschichte
59
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010354564
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2
Positionierung von Digitalkameras für den Absatzmarkt Österreich anhand verbaler und nonverbaler Indikatoren
Wimmer, Harald
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10008799054
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3
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
4
Kaufentscheidung bei Digitalkameras
Mayerhofer, Wolfgang
;
Wimmer, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003598451
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