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subject:"Deutschland"
~subject:"Corporate social responsibility"
~subject:"Umweltbewusstsein"
~subject:"Umweltzeichen"
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Search: subject_exact:"Öko-Marketing"
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Deutschland
Corporate social responsibility
Umweltbewusstsein
Umweltzeichen
Öko-Marketing
948
Green marketing
945
Consumer behaviour
562
Konsumentenverhalten
562
Environmental consciousness
420
Sustainable product
395
Öko-Produkt
395
Environmental management
273
Umweltmanagement
273
Nachhaltige Entwicklung
221
Sustainable development
221
Marketingmanagement
137
Marketing management
134
Corporate Social Responsibility
118
Nachhaltigkeit
114
Sustainability
110
Advertising effects
105
Werbewirkung
105
green marketing
97
Brand image
87
Markenimage
87
Werbung
82
Advertising
81
Brand management
66
Markenführung
66
India
55
Indien
55
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53
United States
53
Eco-label
47
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46
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42
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41
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37
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37
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33
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Khare, Arpita
6
Bang Nguyen Viet
5
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4
Ambec, Stefan
4
De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Han, Heesup
4
Lin, Jialing
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
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4
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4
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3
Carrete-Lucero, Lorena de la Paz
3
Flynn, Andrea Godfrey
3
Gelbling, Katharina
3
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3
Jeong, EunHa
3
Khan, Mohammed Naved
3
Kosiba, John Paul Basewe
3
Kupp, Martin
3
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3
Mehta, Ravi
3
Mohd Suki, Norazah
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Newman, Nathaniel
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Nutsugah, Francis Fonyee
3
Rahman, Imran
3
Satornino, Cinthia B.
3
Schmidt, Holger J.
3
Shabbirhusain RV
3
Stafford, Marla Royne
3
Tiamiyu, Mojisola F.
3
Twum, Kojo Kakra
3
Ur Rahman, Saleem
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2
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2
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American Marketing Association
3
Springer Fachmedien Wiesbaden
2
Der Andere Verlag GmbH
1
Deutschland / Bundesamt für Naturschutz
1
Karl Blessing Verlag GmbH
1
Tectum Verlag
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Business strategy and the environment
16
Journal of business research : JBR
15
International journal of hospitality management
12
Marketing intelligence & planning
10
Journal of marketing communications
9
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of retailing and consumer services
8
Cogent business & management
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
International journal of contemporary hospitality management
6
Journal of Islamic marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Amfiteatru economic : an economic and business research periodical
5
Corporate social responsibility and environmental management
5
European research studies
5
International journal of green economics
5
Journal of travel and tourism marketing
5
Global business review
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of advertising : the review of marketing communications
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Cleaner and responsible consumption
3
Journal of business strategy
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The journal of business & industrial marketing
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ECONIS (ZBW)
537
EconStor
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71
How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?
Lin, Jialing
;
Zhou, Zhimin
;
Zheng, Fucheng
;
Jiang, Xinru
; …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
5
,
pp. 2651-2663
Persistent link: https://www.econbiz.de/10014380350
Saved in:
72
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
73
Drivers of sustainability : technological and relational factors influencing young consumers' green buying intentions and green actual consumption behavior
Khan, Naseer Abbas
;
Pravdina, Natalya
;
Akhtar, Maria
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 686-703
Persistent link: https://www.econbiz.de/10014507524
Saved in:
74
Understanding consumers' preferences for green hotels : the roles of perceived green benefits and environmental knowledge
Tan, Ling Ling
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1309-1327
Persistent link: https://www.econbiz.de/10014364011
Saved in:
75
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
76
Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs
Mahajan, Samriti
;
Gera, Rajat
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10014430798
Saved in:
77
Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory : the moderating role of perceived green CSR
Majeed, Salman
;
Kim, Woo Gon
;
Kim, Taeuk
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014325588
Saved in:
78
Islamic religiosity and green purchase intention : a perspective of food selection in millennials
Alotaibi, Adel
;
Abbas, Aamir
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2323-2342
Persistent link: https://www.econbiz.de/10014362552
Saved in:
79
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
80
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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