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subject:"Distribution channel"
~accessRights:"restricted"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Distribution channel
Einzelhandel
Markenführung
Multichannel strategy
179
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179
Retail trade
106
Beziehungsmarketing
99
Relationship marketing
99
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85
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85
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Heinemann, Gerrit
7
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2
Akturk, M. Serkan
2
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2
Barari, Mojtaba
2
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2
Blazquez Cano, Marta
2
Cuthbertson, Richard
2
Elias, Carola Anna
2
Fan, Hua
2
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2
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2
Gehrckens, H. Mathias
2
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2
He, Yi
2
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2
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2
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2
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2
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2
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2
Moreno, Antonio
2
Moudrý, Dann Vit
2
Nguyen Hoang Thuan
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2
Piotrowicz, Wojciech
2
Platt, Ramona
2
Rittinger, Sebastian
2
Saarijärvi, Hannu
2
Su, Xuanming
2
Tagashira, Takumi
2
Thaichon, Park
2
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Journal of retailing and consumer services
18
SpringerLink / Bücher
18
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of production economics
5
The international review of retail, distribution and consumer research
5
Journal of business research : JBR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Research
4
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of retailing
3
essentials
3
Interaktives Marketing
2
Journal of operations management
2
Marktorientiertes Management
2
Springer eBook Collection / Business and Economics
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
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1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Decision
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
European journal of international management : EJIM
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Gaber Edition Wissenschaft
1
Gabler Lehrbuch
1
Global marketing strategies for the promotion of luxury goods
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
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ECONIS (ZBW)
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1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
2
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
8
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
9
Omnichannel expansion for traditional retailers : considering consumers' privacy concerns
Song, Zhiyuan
;
Cheng, Jinshi
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3997-4010
Persistent link: https://www.econbiz.de/10014341098
Saved in:
10
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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