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subject:"Distribution channel"
~person:"Alamäki, Ari"
~person:"Yen, Yung-Shen"
~person:"Zielke, Stephan"
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Distribution channel
Multichannel strategy
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Vertriebsweg
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Alamäki, Ari
Yen, Yung-Shen
Zielke, Stephan
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The international review of retail, distribution and consumer research
2
Journal of retailing and consumer services
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Marketing intelligence & planning
1
Theoretical economics letters
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
3
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
4
Designing multi-channel technologies : the mediating role of risk perceptions
Ortlinghaus, Alena
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10012209597
Saved in:
5
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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