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subject:"Distribution channel"
~person:"Fan, Hua"
~person:"Yen, Yung-Shen"
~subject:"Channel convenience"
~subject:"Mobile Business"
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Distribution channel
Channel convenience
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Multichannel strategy
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Multikanalvertrieb
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Vertriebsweg
4
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3
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Channel integration
2
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Fan, Hua
Yen, Yung-Shen
Heinemann, Gerrit
10
Gao, Fei
5
Trenz, Manuel
4
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3
Su, Xuanming
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
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2
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2
Janz, Oliver
2
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2
Li, Wenqian
2
Li, Zonghuo
2
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2
Nguyen Hoang Thuan
2
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Rittinger, Sebastian
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Schmidt, Inga Dorothee
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Thaichon, Park
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Zielke, Stephan
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2
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1
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1
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Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Theoretical economics letters
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ECONIS (ZBW)
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
3
How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics
Gao, Wei
;
Li, Wenqian
;
Fan, Hua
;
Jia, Xingping
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502708
Saved in:
4
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
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