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subject:"Distribution channel"
~person:"Ketzenberg, Michael"
~person:"McClelland, Bob"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
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Distribution channel
Kundenanalyse
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4
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Vertriebsweg
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business analytics
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Ketzenberg, Michael
McClelland, Bob
Heinemann, Gerrit
8
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6
Su, Xuanming
4
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4
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3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
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Mukhopadhyay, Sandip
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Nguyen Hoang Thuan
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Journal of operations management
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
2
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
3
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
4
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
Saved in:
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