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subject:"Distribution channel"
~person:"McClelland, Bob"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
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Kundenanalyse
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Vertriebsweg
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McClelland, Bob
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Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
2
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
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