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subject:"Distribution channel"
~person:"Rahman, Syed Mahmudur"
~subject:"Internet marketing"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
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Rahman, Syed Mahmudur
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SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
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2
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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