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subject:"E-business"
~subject:"Customer integration"
~subject:"Relationship marketing"
~type_genre:"Hochschulschrift"
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ECONIS (ZBW)
54
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1
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
2
Analysis and design of digital value co-creation networks: insights from digital platforms
Blaschke, Michael
-
2020
Persistent link: https://www.econbiz.de/10012221765
Saved in:
3
The anatomy of an engaging crowdsourcing experience
Troll, Julia
-
2020
Persistent link: https://www.econbiz.de/10014329221
Saved in:
4
Digital platform ecosystems : emergence and value co-creation mechanisms
Hein, Andreas
-
2020
Persistent link: https://www.econbiz.de/10012430320
Saved in:
5
Self-service technologies and enterprise social networks – motivations, user roles, and knowledge contribution
Cetto, Alexandra Verena
-
2019
Persistent link: https://www.econbiz.de/10012098887
Saved in:
6
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
7
Strategische Steuerung der Konsumentenorientierten Nachhaltigkeitskommunikation in den Sozialen Medien : eine Analyse der Wirkungsweisen von Kommunikationsvariationen auf das Onlin...
Dudda, Julia
-
2021
Persistent link: https://www.econbiz.de/10012622214
Saved in:
8
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
9
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
Saved in:
10
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
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