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subject:"EU-Staaten"
~isPartOf:"Journal of global marketing"
~subject:"Innovationsakzeptanz"
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EU-Staaten
Innovationsakzeptanz
Mobile phone
5
Mobiltelefon
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
2
Innovation adoption
2
Markenimage
2
Agricultural development
1
Apple Computer Inc.
1
Befragung
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Canada
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EU countries
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Image congruence
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India
1
Indien
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Innovation diffusion
1
Innovationsdiffusion
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Internet marketing
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Interview
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Kanada
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Kundenbindungsprogramm
1
Landwirtschaftliche Entwicklung
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Loyalty program
1
Malaysia
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Market research
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Marktforschung
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Mobile Anwendung
1
Mobile Business
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Mobile Marketing
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Mobile application
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Mobile application adoption
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Mobile business
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Mobile communications
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Mobile marketing
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Mobilkommunikation
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Online-Marketing
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Personality psychology
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Fu, Ning
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Ismail, Ahmed Rageh
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Li, Yiding
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Liu, Dong
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Reis, Elizabeth
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Vicente, Paula
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Wang, Xia
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Journal of global marketing
International journal of business information systems : IJBIS
6
Technological forecasting & social change : an international journal
6
Kom / Kommission der Europäischen Gemeinschaften
5
Cogent business & management
4
International journal of business innovation and research
4
International journal of innovation and technology management
4
Journal of retailing and consumer services
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Discussion paper / Centre for Economic Policy Research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Economic research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Forschung aktuell
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of services, economics and management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of regulatory economics
2
Management information systems : mis quarterly
2
Modern banking : applied theory and practice
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The IPTS report / Deutsche Ausgabe
2
The international journal of bank marketing : IJBM
2
The journal of high technology management research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Tourism management : research, policies, practice
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ECONIS (ZBW)
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In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
2
Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
Saved in:
3
Marketing research with telephone surveys : is it time to change?
Vicente, Paula
;
Reis, Elizabeth
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
Saved in:
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