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subject:"Electronic Commerce"
~subject:"Internet marketing"
~subject:"Personalization"
~type_genre:"Book section"
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Electronic Commerce
Internet marketing
Personalization
Online retailing
945
Online-Handel
945
E-commerce
268
Consumer behaviour
267
Konsumentenverhalten
267
Deutschland
148
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148
Distance selling
102
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102
Beziehungsmarketing
101
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101
Online-Marketing
91
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85
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85
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84
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65
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65
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61
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61
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46
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45
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38
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37
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37
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36
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36
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33
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31
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345
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268
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138
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94
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94
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85
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84
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Fantapié Altobelli, Claudia
3
Fritz, Wolfgang
3
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3
Madlberger, Maria
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3
Albers, Sönke
2
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2
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2
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2
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2
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2
Dach, Christian
2
Daduna, Joachim Rolf
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Eine, Bastian
2
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2
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2
Hansen, Hans Robert
2
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2
Hoffmann, Sascha
2
Huseynov, Farid
2
Joram, Denis
2
Kursunluoglu Yarimoglu, Emel
2
Lamersdorf, Winfried
2
Lin, Zhangxi
2
Linder, Markus
2
Mense, Alexander
2
Ott, Cirk Sören
2
Parcu, Pier Luigi
2
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2
Pérez Amaral, Teodosio
2
Quint, Werner
2
Schleuning, Christian
2
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2
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2
Semerádová, Tereza
2
Suri, P. K.
2
Tomczak, Torsten
2
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2
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Cross-border e-commerce marketing and management
9
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
4
Developing the digital economy in ASEAN
4
E-Commerce : Perspektiven für Forschung und Praxis
4
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
4
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
4
Transforming organizations through flexible systems management
4
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Strategies and tools for managing connected consumers
3
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
3
Adressing impediments to digital trade
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
China-focused cases : selected winners of the CEIBS global case contest
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
E-business - higher education and intelligence applications
2
E-business management : integration of Web technologies with business models
2
E-commerce agents : marketplace solutions, security issues, and supply and demand
2
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
2
E-marketing ; Vol. 2
2
E-retailing challenges and opportunities in the global marketplace
2
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
2
Enhancing knowledge development in marketing ; Vol. 21
2
HRM and marketing orientation in the new era
2
Handbook of research on digital transformation management and tools
2
Handbook of research on intelligent techniques and modeling applications in marketing analytics
2
Handbook of research on the platform economy and the evolution of e-commerce
2
Industry 4.0 and the Digital Transformation of International Business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing in a digital world
2
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ECONIS (ZBW)
345
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1
Factors influencing online investment adoption : a systematic review
Siti Aisyah Shari
;
Aisyah Abdul Rahman
;
Syajarul Imna …
- In:
Contemporary Issues in Finance, Investment and Banking …
,
(pp. 135-159)
.
2024
Persistent link: https://www.econbiz.de/10014456512
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
5
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
Saved in:
6
Food items moving from restaurants to online platforms in the developing gig economy : is it bliss?
Shanthi, K.
;
Suganya, V.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 49-59)
.
2024
Persistent link: https://www.econbiz.de/10014531491
Saved in:
7
Mapping policies affecting digital trade
Evenett, Simon J.
;
Fritz, Johannes
- In:
Adressing impediments to digital trade
,
(pp. 19-43)
.
2021
Persistent link: https://www.econbiz.de/10012517375
Saved in:
8
Asia-Pacific digital trade policy innovation
Honey, Stephanie
- In:
Adressing impediments to digital trade
,
(pp. 217-239)
.
2021
Persistent link: https://www.econbiz.de/10012517384
Saved in:
9
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
10
Corporate entrepreneurship and its effect on business performance : evidence from Digikala
Tajeddini, Omid
;
Tajdini, Javad
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 119-126)
.
2023
Persistent link: https://www.econbiz.de/10014429452
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