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subject:"Emotion"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Staatsoberhaupt"
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Political leadership, a quasi-experimental study of Peruvian voters' emotional reaction and visual attention to political humor
Ortigueira-Sánchez, Luis Camilo
;
Cárdenas-Egúsquiza, …
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 101-126
Persistent link: https://www.econbiz.de/10013168411
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Attention, emotions and cause-related marketing effectiveness
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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