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subject:"Emotion"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Shi, Savannah Wei"
~subject:"eye tracking"
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Emotion
eye tracking
Consumer behaviour
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Internet marketing
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5
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4
Social Web
4
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Instagram
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Online retailing
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cause-related marketing
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eye-tracking
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visual attention
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Bigné Alcañiz, J. Enrique
Shi, Savannah Wei
Grebitus, Carola
3
Rotaru, Kristian
3
Van Loo, Ellen J.
3
Ahlbom, Carl-Philip
2
Badenes-Rocha, Alberto
2
Boatwright, Peter
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Burke, Raymond R.
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Chen, Yasheng
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Ghosalya, Narendra K.
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Meißner, Martin
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Monroe, Robert T.
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Nayga, Rodolfo M.
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Niranjan, Tarikere T.
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Noble, Stephanie M.
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Nordfält, Jens
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Panggabean, Tota
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Rose, Jacob M.
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
2
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. Rik
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
Saved in:
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