//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Emotion"
~person:"Pedersen, Paul M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Advertising effects
3
Werbewirkung
3
Advertising
2
Arbeitsgruppe
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Psychology of advertising
2
Team
2
Werbepsychologie
2
Werbung
2
emotions
2
Fernsehprogramm
1
Fernsehwerbung
1
Intelligence
1
Intelligenz
1
Leistungsmotivation
1
Netherlands
1
Niederlande
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sport
1
Sport event
1
Sportmarketing
1
Sports
1
Sports marketing
1
Sportveranstaltung
1
Team performance
1
Television advertising
1
Television programme
1
Work motivation
1
ad message
1
advertising strategy
1
affective
1
cognitive
1
cognitive processing
1
emotion
1
personality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pedersen, Paul M.
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kemp, Elyria
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Reid, Leonard N.
3
Yoon, Hye Jin
3
Albinsson, Pia A.
2
Anghelcev, George
2
Antonetti, Paolo
2
Baines, Paul
2
Boudewyns, Vanessa
2
Brennan, Linda
2
Broeckelmann, Philipp
2
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->