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subject:"Entscheidungsunterstützungssystem"
~person:"Wirtz, Jochen"
~subject:"Data mining"
~subject:"Industry 4.0"
~subject:"Roboter"
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Entscheidungsunterstützungssystem
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Wirtz, Jochen
Kersten, Wolfgang
13
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9
Ringle, Christian M.
9
Santarelli, Enrico
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Staccioli, Jacopo
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Dinlersoz, Emin Murat
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Contemporary Trends in Marketing : Problems, Processes and Prospects
1
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1
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Journal of service management
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
7
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1
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
2
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
Saved in:
3
Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
Saved in:
4
Service robots, agency and embarrassing service encounters
Pitardi, Valentina
;
Wirtz, Jochen
;
Paluch, Stefanie
; …
- In:
Journal of service management
33
(
2022
)
2
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
Saved in:
5
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
6
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
7
Organizational ambidexterity : cost-effective service excellence, service robots, and artificial intelligence
Wirtz, Jochen
- In:
Organizational dynamics : a quarterly review of …
49
(
2020
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012290782
Saved in:
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