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subject:"Erfolgsfaktor"
~isPartOf:"International journal of bank marketing"
~person:"Chawla, Deepak"
~person:"Gao, Tao"
~subject:"Konsumentenverhalten"
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Erfolgsfaktor
Konsumentenverhalten
Consumer behaviour
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FIMIX-PLS
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Market segmentation
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Marktsegmentierung
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Mobile business
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Mobile communications
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Chawla, Deepak
Gao, Tao
Dwivedi, Yogesh Kumar
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Chen, Fuzhong
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Eugene Cheng-xi Aw
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International journal of bank marketing
Global business review
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Business horizons
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International journal of business excellence : IJBEX
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Journal of business research : JBR
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
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