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subject:"Erfolgsfaktor"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
KMU
36
SME
36
Marketing management
21
Marketingmanagement
21
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
5
Brand management
5
Business start-up
5
Innovation
5
Markenführung
5
Relationship marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
Competitive analysis
4
Entrepreneurship
4
Entrepreneurship approach
4
SMEs
4
Success factor
4
Wettbewerbsanalyse
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
E-commerce
3
Electronic Commerce
3
Emerging economies
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Innovation management
3
Innovationsmanagement
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International market entry
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Internationaler Markteintritt
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Marketing
3
Schwellenländer
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Wettbewerbsvorteil
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entrepreneurial marketing
3
market orientation
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Australia
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Australien
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Brand image
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English
4
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Francioni, Barbara
1
Komppula, Raija
1
Liu, Zhiying
1
Musso, Fabio
1
Piercy, Niall
1
Reijonen, Helen
1
Tan, Min
1
Vardiabasis, Demos
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Journal of strategic marketing
SpringerLink / Bücher
27
International journal of entrepreneurship and small business
15
Europäische Hochschulschriften / 5
11
Journal of small business and enterprise development
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
7
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
7
Springer eBook Collection
7
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
6
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
International journal of business and globalisation : IJBG
5
International journal of business information systems : IJBIS
5
International journal of globalisation and small business : IJGSB
5
International journal of management & enterprise development : IJMED
5
International journal of productivity and quality management : IJPQM
5
International journal of six sigma and competitive advantage : IJSSCA
5
The journal of high technology management research
5
Gabler-Edition Wissenschaft
4
International business review : the official journal of the European International Business Academy
4
International entrepreneurship and management journal
4
International journal of management practice : IJMP
4
International journal of production research
4
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
The service industries journal
4
Administrative Sciences : open access journal
3
Berichte aus der Betriebswirtschaft
3
Die Betriebswirtschaft : DBW
3
European management journal
3
European research studies
3
Gabler Edition Wissenschaft / Entrepreneurship
3
Global business review
3
Hamburger Schriften zur Marketingforschung
3
Innovationsfähigkeit und kultureller Wandel mittelständischer Unternehmungen : XVII. Betriebswirtschaftliche Tage zu Schwerin 2007 ; 25. und 26. Oktober 2007. Crowne Plaza Hotel Schwerin
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Journal of enterprising culture
3
Journal of entrepreneurship in emerging economies
3
Kooperationen von kleinen und mittleren Unternehmen in Europa
3
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ECONIS (ZBW)
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1
Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min
;
Liu, Zhiying
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
Saved in:
2
Key decisions and changes in internationalization strategies : the case of smaller firms
Francioni, Barbara
;
Musso, Fabio
;
Vardiabasis, Demos
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10009768651
Saved in:
3
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
4
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
Saved in:
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